New Direct Relationship Coffee


Published :    By : CCR      Cat :    Comments : 0

Carrboro Coffee Roasters, has announced a new Direct Relationship with coffee farmer Nancy Hernandez.

Hernandez’s Coffee ‘Finca El Jazmin’ is grown on her farm in Marcala, Honduras, and is available by the cup at Open Eye Café and Caffe Driade, and retail locations. This new Direct Relationship coffee adds to Carrboro Coffee’s impressive list of Direct Relationship coffees.

The Direct Relationship coffee fosters personal relationships between coffee growers and Carrboro Coffee Roasters. Through frequent visits, the farm and farming practices are personally known and the farmer’s crop is purchased and sent to Carrboro Coffee Roasters where it is roasted, ground and served to customers. This Direct Relationship removes the middle-man and ensures coffee farmers are fairly compensated for all their hard work.

“While we have many more examples of our hard-earned Farmer Direct Relationship coffees available, says Carrboro Coffee owner Scott Conary, “this one has an amazing, full-circle quality that really epitomizes our mission statement of economic development for producers, as well as all the years of effort, travel, and actual blood, sweat & tears invested in what we lovingly call ‘work’.”

Over 10 years ago Conary sponsored Hernandez’s trip to the United States to train at Carrboro Coffee Roasters in coffee roasting, espresso preparation and coffee brewing.

Since she visited, Hernandez has opened 3 coffee shops in her home country, Honduras, and continues to grow and sell the highest quality coffee from her farm to select roasters around the world.

“For us this started as an investment with a young Nancy, and now extends to her daughter, family and community at large,” said owner Conary. “Our tagline is ‘Coffee Unites the World’ and we strive every day to make that true.”

Hernandez’s coffee is amazingly balanced with tropical fruit sweetness and lovely floral brown sugar qualities. Carefully grown and processed, this high quality coffee’s flavor is teased out with expert roasting by Carrboro Coffee.

Finca El Jazmin is now available at Open Eye Café and Caffe Driade.



Leave a Reply

Your email address will not be published.Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>