Carrboro Coffee Roasters is proud to be the exclusive coffee provider for PBS North Carolina – and celebrate the 10th Anniversary of their Rootle 24/7 KIDS programming with an anniversary Roo’s Brews coffee.

Rootle supports families across North Carolina with free, enriching media content and resources that prepare children for school and life. Roo’s Brews is a delicious blend of coffees from Carrboro Coffee Roaster’s Farmer Direct Relationship Program in Central & South America.

“For a decade, Rootle has been more than a television channel—it is a trusted companion in early learning, bringing educational resources, joyful experiences and lifelong learning opportunities to communities across North Carolina,” said Lauren McDowell Pyle, PBS North Carolina’s Director of Children’s Media and Education Engagement. “This vital work was made possible by the tremendous support of our members, donors and partners, including state agencies, schools, libraries and community organizations. We’re proud of the impact we’ve made together.”

Rootle launched July 1, 2016, as North Carolina’s 24/7 PBS KIDS channel. It provides educational programming for children ages 2–8, including PBS KIDS favorites like Sesame Street and Daniel Tiger’s Neighborhood and local content. Today, the Rootle broadcast channel is available in more than 4.2 million homes across the state and has expanded to encompass a livestream, a YouTube channel and online and in-person engagement, including the Rootle Roadster Tour, Rootle Discovery Corners and the Rootle Ambassador Program.

Since its launch, Rootle has developed several original productions that celebrate North Carolina families, educators and communities, including Teacher Time, Girl Power!, Rootle’s Block Party Live, NC Community Highlights, the Telly Award-winning STEM series Mini Fab Science Lab (offered in English, Spanish and with onscreen American Sign Language) and the new series Health Heroes.